Screenshot of a document titled 'Reference Case AlphaTheta Influencer Marketing'. The text describes a marketing strategy for DDJ-FLX2, focusing on influencer campaigns, global reach, impressions, outbound clicks, and campaign effectiveness.

Past Projects

Case study 1

Influencer Sales Campaign

Channels used: Instagram and TikTok

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A document titled 'Reference Case Eastman LiteCarbon Clear: Paid Search campaign' explaining a marketing campaign, challenges, solutions, impact, and results related to LiteCarbon's carbon reduction efforts.

Case study 2

B2B Lead Campaign

Channels used: Paid Search, Demand Gen, and LinkedIn

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Infographic showing the success of AlphaTheta in reaching younger music enthusiasts with over 5.4 million in reach, 95,000 clicks, and a 0.80% click-through rate. The campaign targeted ages 18-34 and focused on genres like house, electronica, funk, soul, hip-hop, Latin, and music festivals, leading to over 12 million impressions.

Case study 3

Product launch campaign

Channels used: Spotify and Twitch

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A presentation slide titled 'Reference Case' discusses a marketing campaign for Eastman Saflex Evoca RSL, highlighting a strategic 'Thought Leader' ad campaign on LinkedIn that increased traffic and engagement, and reduced cost per click.

Case study 4

B2B Product launch campaign

Channels used: LinkedIn and Paid Search

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